Importing and distribution
Right product
- Fills an actual or perceived need
- Has product differentiation from competition
- Possesses a design and quality that appeal to Japanese
- Can be competitively priced in the market
Expert promotion
- Uniquely positioned vis a vis competition
- Optimum mix of promotion channels
- Develop brand/product awareness
- Inventive use of social media
Compatible partner
- Quality-oriented
- Innovative manufacturer
- Reliable
- Communicative
Insightful sales strategy
- Targeting
- Optimum channel strategy (direct sales to retailers, via distribution network, sublicensing, online sales, etc.)
- Sales messaging
- Monitoring