Importing and distribution



Right product

  • Fills an actual or perceived need
  • Has product differentiation from competition
  • Possesses a design and quality that appeal to Japanese
  • Can be competitively priced in the market

Expert promotion

  • Uniquely positioned vis a vis competition
  • Optimum mix of promotion channels
  • Develop brand/product awareness
  • Inventive use of social media

Compatible partner

  • Quality-oriented
  • Innovative manufacturer
  • Reliable
  • Communicative

Insightful sales strategy

  • Targeting
  • Optimum channel strategy (direct sales to retailers, via distribution network, sublicensing, online sales, etc.)
  • Sales messaging
  • Monitoring