Marketing communications



Communications succeed only when all the essential elements are in place. Our formula serves as a checklist to ensure that we stay focused on both our clients’ objectives and the needs of the customer.


  • Problem solving in close consultation with client and stakeholders
  • Customized: no cookie-cutter solutions
  • Independence: our only agenda is building your success
  • Helping clients navigate a changing sales and communications environment

Strategic focus

  • Customer orientation: in touch with needs of sales staff, physicians, patients
  • Research-based strategic thinking
  • Results-driven programs
  • Media neutral


  • Strict attention to legal and regulatory compliance
  • Alignment with corporate standards and guidelines
  • Consistency with brand identity and values

Creative spark

  • Engaging creativity
  • Brand-appropriate tone and style, suited to the needs of the Japanese market
  • Professional: accurate, comprehensive information, clearly presented
  • On-strategy creative that sells