Marketing communications
Communications succeed only when all the essential elements are in place. Our formula serves as a checklist to ensure that we stay focused on both our clients’ objectives and the needs of the customer.
Partnership
- Problem solving in close consultation with client and stakeholders
- Customized: no cookie-cutter solutions
- Independence: our only agenda is building your success
- Helping clients navigate a changing sales and communications environment
Strategic focus
- Customer orientation: in touch with needs of sales staff, physicians, patients
- Research-based strategic thinking
- Results-driven programs
- Media neutral
Compliance
- Strict attention to legal and regulatory compliance
- Alignment with corporate standards and guidelines
- Consistency with brand identity and values
Creative spark
- Engaging creativity
- Brand-appropriate tone and style, suited to the needs of the Japanese market
- Professional: accurate, comprehensive information, clearly presented
- On-strategy creative that sells